Job Description :
A qualified marketing professional with an experience in B2B marketing. Experience in end to end digital marketing and up to date marketing techniques for end user demand generation.
Defines and coordinates execution of market / customer analysis, and reports on finding to guide business decisions. Implements marketing tactics around products, channel and promotion and execute efforts identified on the marketing plan.
Leads projects as well as initiatives to ensure the overall growth and branding strategy.
Trains sales resources within channel and attends client meetings with them where possible
Recommends product or service enhancements to improve customer satisfaction and sales.
Evaluates effectiveness of partner programs and improves upon them
Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship
Job Knowledge :
Channel marketing management
Ability to negotiate and structure partnerships
Excellent verbal and written communication skills
Ability to establish and maintain positive and effective work relationship with coworkers, clients, providers and customers
Experience developing channel partnerships with customers
Knowledge of computer programs and corporate systems relevant to the assigned area of responsibility is normally required.
Bachelor level university / Business school degree in Marketing or Business Administration. In addition, a minimum of 3-
6 years relevant working experience in Marketing / Channel management in the industrial sector is normally required.