About the Role :
Careem’s marketing teams play a critical role when it comes to establishing deep connections with the markets
and communities we operate in today. Representing the frontline of our business, our marketers work closely
with cross-functional regional stakeholders (Supply, Ops, CRM, B.I. and other) to bring our products and brand
strategy to life in-market. They work closely with regional management teams (where applicable) and global
stakeholders to define regional priorities in alignment with global priorities, managing activations of global
toolkits and owning region-specific marketing efforts. What you'll do :
Develop a deep understanding of regional priorities (business targets, segmentation, priority markets)
to be thought partners with cross-functional team members.
Assist as a marketing POC for regional stakeholders (Supply, Ops, Finance, CRM, B.I. and other)
Based on Careem’s global marketing strategy, lead, adapt, localize, and / or amplify initiatives to align
with regional strategy, taking into account local specifics and culture Identify uniquely local marketing opportunities aligned with business priorities (major events, partnerships, seasonal moments, etc) and deliver campaigns or activations against them.
Provide general and Careem-specific state of the market assessments and report back with in-market
feedback and insights.
Ensure alignment of regional activities with global brand strategy.
Organize and manage individual market / region-specific events and partnerships to deepen
connections with Captains, partners, customers, and merchants
Execute campaigns, partnerships or stunts from concept definition, content creation and execution
Analysis : Quantify everything you do. Utilize data-driven decision making to improve the performance
of our marketing and promotion efforts. Help drive our promotional strategy.
Managing and collaborating with external partners and agencies to bring marketing initiatives to life What you'll need :
Strong business acumen; structured thinker with project management skills and attention to detail
Good relationship management as you will engage with partners across several different functions as
well as global marketing colleagues, and external agencies in order to be successful
Strong communication skills and the ability to bring to life the Careem brand in a way that is both
consistent with our global brand positioning but also meaningful to local culture and customs
A strong customer-centric mindset - you are always thinking about how our customers interact with
The ability to take the initiative in a constantly-changing work environment and a willingness to adopt
a generalist mindset.
Fluency in Arabic and business level writing & speaking English
3+ years of generalist marketing experience, preferably in a fast-paced oriented environment
B2C marketing experiences, leading FMCG or IT company working experience (client or agency) as a
plus. Marketing or sales experience in restaurant or other retail industries leading co-marketing
initiatives, or expertise in social strategies across paid & own media are a further plus.
Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields