Communication & Digital Specialist
Syngenta
Rabat, MAR
il y a 2j

Accountabilities

Owner of Digital Marketing and responsible to coordinate with agencies as go-to-person

  • Create media planning aligned to communication and campaign plans while aligning with all relevant stakeholders whenever appropriate (e.
  • g. Campaign Leads, Commercial Teams, CPD)

  • Organize SMS / MMS / E-mailing communication according to Opt-in laws while improving efforts for enhancing database and ensuring data relevance and accuracy
  • Support and contribute in creating promotional marketing design and coordination with 3rd party agencies (e.g. Video capsules, advanced Webinar, Virtual Events, Ads Management, etc.)
  • Provide monthly data metrics such as website and social media traffic analysis to improve contents and propose recommendations
  • Work closely with Communication & Digital Lead to implement the strategy while ensuring that grower considerations are taken into accounts when implementing tools and developing content
  • KPIs : Syngenta recognized as leading R&D in digital approach in the area, increased use of digital communication network to reach-out to growers, Sales Team feedback, market survey
  • Coordinate A&P and Traditional Marketing channels and managing the website ergonomy

  • Maintain the Drupal website to increase traffic through 3rd party and secure local Syngenta website is highly visible externally and internally as best-in-class
  • Enhance User Experience through attractive design and mapping of journey on the website with an agile and intuitive navigation and dedicated spaces to differentiated among CTGs
  • Support and contribute with Global, EAME, AME Digital Team to develop specific Digital initiatives and execute the guided steps for creating local social media accounts, agency relationships and social media advertisement
  • Coordinate with external agencies for content creation and promotions while supporting Teams in traditional communication channels and goodies (e.
  • g. selection, confection, budget planning)

  • KPIs : visitor rates on website page, projects specific KPIs, increased number of interactions & touchpoints with optimized budget, feedback from Global, EAME, AME Digital Teams
  • Contribute in Campaign & GPO with appropriate marketing tools

  • Support the organization and animation of virtual / physical events (e.g. webinar, demo days, industrial fairs, virtual visits, ads) while increasing interactions with polls management and customer insights data collection
  • Provide support to Campaign Leads and / or Portfolio Leads to ensure the delivery of campaign plan or product launch event while ensuring alignment with the Communication Plan
  • Ensure the link with Global Digital Team for local projects and sharing of best practices and implementing ideas locally adapted and the link to AME Communication to share relevant BA updates
  • Ad-hoc support to share best practices or contribute to brainstorming with selected Channel Partners (e.g. Algeria, Tunisia, Nationals in Morocco) as Subject Matter Expert on Digital Marketing
  • KPIs : Global / EAME / AME Digital Team and AME Communication feedback, Channel Partner feedbacks on Campaign & GPO with regards to Digital, market surveys, event satisfaction survey
  • Effectively work across boundaries

  • Ensure alignment with Communication & Digital Group and bring social media planning knowledge while understanding the fundamentals of segmentation
  • Work closely with Digital Agronomy Specialist to support in defining appropriate digital communication channel and ad-hoc coordination with agencies on agronomical matters
  • Provide support to Campaign Leads aligned with Communication & Digital Lead on the development of communication means (e.
  • g. presentation, website pages, webinars, catalogue, goodies, etc.)

  • Work with Sales Team and Crop Protection Development (CPD) and Regulatory on ad-hoc requests involving communication skills
  • Critical success factors & key challenges .

  • Sound knowledge of digital marketing, communication techniques, media management, digital-native and familiar with social media management
  • Understanding of segmentation, data metrics, marketing research techniques (e.g. marketing research process, market surveys, focus groups, interviews, observations, etc.)
  • Ability to work across boundaries within Marketing Organization with Communication & Digital Group, Campaign Leads and Crop Protection Development (CPD) Team and Sales Team
  • To lookout for improvements and new ideas by checking competitor peers and other players in the agricultural industry to continually develop and upgrade knowledge and skills
  • Generating new insights to influence roll-out of the SyD agenda within the BA
  • Qualifications

    Knowledge, experience & capabilities

    Critical knowledge

  • Bachelor’s degree in marketing and / or communication / digital specialisation
  • Marketing (concepts, marketing mix principles, etc.) / Segmentation (concept and application)
  • Social Media Management / Project Management / Communication Techniques / Branding
  • Leadership skills : communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
  • Understanding of competitive environment, grower segmentation and agricultural industry mainstream / Knowledge of influencers and channel management
  • Familiar with local market and industrial specificities
  • Critical experience

  • Minimum of 5 years marketing / agronomy / farm management experience
  • Familiar with the North African agricultural environment
  • Critical technical, professional and personal capabilities

  • Apply Syngenta Digital methodology (e.g. Digital Agronomy, Digital Communication, etc.)
  • Understanding of communication techniques and objectives
  • Familiar with Syngenta and main Customer Target Groups as well as market trends
  • Exposure to Internal Systems such as AnaPlan (I-Plan), , Trinity
  • Analytical thinking and sound project management skills
  • Influential and communication skills
  • Additional information

  • Willingness to travel in the in-scope countries
  • Good English, French and Arabic language skillset required
  • Interested? We look forward to receiving your online application including all relevant documents (cover letter, CV).

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