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At Mazagan, we tailor every aspect of our guests’ stay to delight our guests and experience the allure of Moroccan magic.
Mazagan Beach & Golf Resort is a truly magical destination, a place where grandeur meets generosity, featuring an amazing array of fun activities and entertainment for the whole family on the shores of the Atlantic.
Our talented Online Manager will be in charge of building the content, planning and managing marketing on line campaigns that promote our Resort’s brand, products and services by implementing and monitoring them across all digital networks.
Main responsabilities :
Use of Sitecore Content Management System (CMS) and other proprietary CMS’s to update and maintain all Online web content
Collaborate with cross-functional teams to develop marketing and communications plans
Create content in line with brand story telling
Manage, generate, edit, publish and share content on digital channels
Creates, coordinate and grows business presence across all digital channels
Drive budgeted campaigns to promote the resort on selected touchpoints in line with the commercial plan
Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns
Oversee content creation for assets to be distributed across website, blog, social media, email, digital advertising, and more.
Collaborate with internal customers and in-house Creative team on content creation and content ideas to meet business objectives for specific audiences and countries
Continually look for new ways to produce engaging, scalable content
Closely collaborate with the in-house Creative team to guide and produce high quality content.
Manage brand online reputation, monitor blogs and forums for brand mentions and compile data to understand brand sentiment
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) to colleagues and management.
Continually finding ways to improve on those metrics through testing and new initiatives
Manage and escalate all technical issues with brand website to corporate support
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Lead, train and collaborate with team to meet company goals and objectives
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements :
E-commerce and E marketing background
Strong Google Analytics skills
Strong technical computer skills - Microsoft Office
Strong online content writing skills
Ability to establish new systems, assess new e-trends and e-tech, track promotions and provide reports
High level of experience in data analysis techniques
Strong experience in measuring and providing analysis of online marketing campaigns
Join a team that is genuine, creative, warm-hearted and professional. We believe in making our guests happy beyond anything they have ever imagined.
We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.
