Trade Marketing Manager
Thorntons
Casablanca, CAS, MA
il y a 4j
  • Defines the Channel strategy for each Category within the Country, in alignment with Brand Strategy;
  • Acts as partner in the definition of Sales strategies (assortment, trade investment, etc.) with the objective to maximize the business development and profitability;
  • Develops innovative tactics to help retailers to meet their shoppers’ needs (Trade Category Management projects);
  • Is in charge of monitoring the Channel / Customer performance assessing promotions agreements & spending;
  • Monitors and analyzes trade, competitors and shopper market data related to Channel / Category, in order to identify business opportunities and develop new Trade Marketing plans;
  • Translates Marketing Plans to specific Channel / Customer plans (session plans, promotion, etc.) in line with trade needs;
  • Works with the Marketing team to implement new promotional activities and display, on the basis of the needs collected by the Trade / Distribution Channels;
  • Defines the placement guidelines for shelf, checkouts and second placement;
  • Recruits, manages, motivates, coaches and develops the assigned team according to Ferrero core values
  • Who we are looking for :

  • Master degree in Economics / Business or Marketing
  • Solid Trade Marketing relevant experience within FMCG sector
  • Experience within Matrix Organization
  • Understanding of the Country food retail environment
  • Expertise in Category Management
  • Mastery of promotional analysis, company economical KPIs (vol, value, GM, COGS, ROI), brand and customer P&L sheet
  • Analytical acumen, Strong leadership and People management competencies
  • Advanced Project management skills
  • Fluent in English : spoken & written
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