Digital Marketing Specialist
Learnlight
Casablanca, MA
il y a 13h

Position 

We are looking for Digital Marketing Specialist as a proven marketer who will be responsible for the growth of Learnlight’ s go-to-market plan across key European regions and other specific sales focused regions. 

The Digital Marketing Specialist will be responsible for executing, in collaboration with the campaign managers, all digital marketing campaigns across sectors and geographies, under the supervision of the Head of Marketing, and will ensure that Learnlight’ s online presence, lead generation and other digital projects are meeting brand standards to market products and services successfully. 

As a key member of the marketing team, the successful candidate will be our go-to person for all digital requests.   

We’re looking for someone who has experience working within a fast-growing, people driven, high-tech company. They will proactively work with various groups including Field Marketing, Sales and Management to understand corporate objectives and deliver digital activities and content to the web to meet those objectives.  

 

Responsibilities 

  • Execute all digital activities including web updates, display/re-targeting, paid social, SEO email marketing, paid social, and other online advertising campaigns 

  • Drive content of the website to ensure messages align with the brand and corporate objectives 

  • Develop strategies for Customer Acquisition, using a variety of digital channels to drive traffic to the website and acquire customers 

  • Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies  

  • Translate the digital strategy through campaign management so that your marketing colleagues and external agencies can support on execution 

  • Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website 

  • Analyze digital statistics/website traffic and seek opportunities and avenues to optimize performance and report insights to leadership  

  • Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing, and implementing corresponding solutions 

  • Assist with project and resource planning 

 

Requirements  

Competencies  

  • Ability to create positive external relationships and internal cross-functional stakeholders 

  • Excellent analytical skills, ability to understand how to interpret data and apply various digital marketing approaches based on the goal, objective and audience 

  • Excellent budget management skills 

  • Strong organization and project management skills  

  • Strong analytical and research skills 

  • Excellent attention to detail 

  • Ease and comfort working within a fast growing, global company 

  • Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities 

  • Ability to troubleshoot website issues in a fast-paced environment 

Skills 

  • C2 level of English is required 

  • B2 level or higher in German, French or Italian a plus 

  • Advanced knowledge of Good Ad and Google Analytics (Google ads certification a plus) 

  • Proficiency with SEO tools 

  • Advanced knowledge of HTML, CSS HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript. 

  • Knowledge of Macromedia suite, Adobe suite, Content Management Systems, and W3C Web standards. 

Education & Experience  

  • 3 years’ experience delivering digital marketing campaigns and web content 

  • Combination of corporate and agency work experience preferred 

  • Experience with digital marketing automation software 

  • Experience tracking technologies, i.e., UTMs and Google Tag Manager 

  • Demonstrated experience working with with CMS solutions such as WordPress 

  • A degree in computer science, IT, systems engineering, or related qualification. 

 

Benefits

  • People-Powered Culture: We have a flat, modern, meritocratic culture that values enthusiasm, initiative, and commitment above all else.      
  • Flexible Working: Learnlight is a fully distributed virtual business with staff in 30+ countries and offices in 9 European cities.   
  • Competitive Remuneration: We offer market-matching competitive salaries.     
  • Learning & Development: Personalized language and soft skills training; ongoing professional development talks and masterclasses; frequent coaching and constructive feedback.   
  • Diversity & Inclusion: Learnlight fosters an open, positive, and diverse community that welcomes talent regardless of gender, religion, ethnicity, sexual orientation, age or disability.     
  • Community Events: We offer a range of social events including Virtual Drinks, Book Club, Tea Time and in-person departmental and All Company meetups

 

Details 

  • Location: Home-based/Virtual/Remote     

  • Contract: Freelance (Full-time) 

  • Schedule: European time zone   

 

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