Product Manager
Amgen Inc
Rabat, Rabat-Sale
il y a 5j
  • Develops and implements Country Brand Plan in full congruence with International Brand Plan
  • Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
  • Develops LRP with Business Planner
  • Proposes national sales target and achieves agreement with Business Unit Leader and Sales / District Managers
  • Partners with international PM
  • Translates / implements international brand campaign locally
  • Analyses market research and develops POA
  • Coordinates competitive intelligence and drives competitive action plans
  • Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
  • Agrees with other PM in Franchise Team on joint projects
  • Recruits and manages external vendors
  • Identifies business opportunities and develops business cases
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