Digital Marketing Manager
The overall scope of the position to maintain and execute the hotel's Digital Marketing and E-commerce activities but not limited to developing strategy, content updates, social media management, email marketing, display and programmatic campaigns, Metasearchand OTA optimization.
Reporting directly to Director of Marketing and reporting dotted line to Regional E-commerce.
Main responsabilities :
Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, outlets managers
Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels levers ( Direct and Indirect )
Website content :
Content update
Hotel microsite maintenance & content update
Social Media :
Always on content creation (video, photos)
Reporting & Analytics - KPI's (FB & IG) - Reach, Engagement, Conversion & ROI
PR :
Influencer Strategy support
Follow-up the collaboration and performance report
Events & Activities calendar build
Maintain a segmented guests database
Handle the CRM and email Marketing with the third party tool (monitor with headoffice)
Analysis of emailing campaigns results
Acquisition :
Plan and execute all digital marketing, including SEO / SEM
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Build the SEO strategy
Review Metasearch websites content
Run and optimize Metasearch Prenium
Ensure Accor App visibility and usage uplift across the hotel
Online reputation
Manage Hotel's online reputation with text
Digital campaign
Display and Paid Social campaigns inclusive
Campaign delivery and agency management
Creative direction and build
Reporting & Analytics - KPI's (Reach, engagement, conversion & ROI)
Others
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies, Provide though leadership and perspective for adoption where appropriate
Qualification & skills :
A degree in Hospitality Management or in Marketing and Communication
Excellent English, both verbal and written
Strong understanding of current digital marketing concepts, strategy and best practice
Excellent Presentation and customer relationship skills
Energetic and passionate to work
Innovation approach to work
Our commitment to Diversity & Inclusion :
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.
We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS
