Product developement specialist BU North
Times Business Solutions
Morocco
il y a 1 mois

Job Description

Product developement specialist BU North West Africa - ( 18004302 )

Description

ROLE PURPOSE Implement the strategy for the assigned vegetable crops in the designated territory

Is the recognized local authority on product & market knowledge for the assigned crops

Manages, re-juvenates & improves the product portfolio for the assigned crops & territory by driving impactful New Product Introduction across functions

Drives the achievement of the commercial (sales & profit) ambition in close collaboration with the Commercial Units (CUs)

Leads the Territory Crop Unit for the assigned crops and manages the interface between trialling, supply, marketing and sales

ACCOUNTABILITIES Team :

Leads the Territory Crop Unit for the assigned crop and manages the interface between trialling, marketing & sales, facilitating a seamless hand-

over of products from PLC6 to PLC7 and driving impactful New product introductions (NPIs)

Actively participates & contributes to the regional VEG Seeds Operating Unit (OU) team

NPIs, PLCM and demand planning :

Contribute local requirements to regional portfolio platforms (portfolio & pipeline requirements, Target Product Profiles (TPPs, quality specs.

  • to steer the development of a winning portfolio and pipeline for the Territory
  • Coordinate trial seed : ensure a timely trial seed telivery into the countries.

    Drive assessment of NPI candidates with Territory Crop Unit team & facilitate on-going in-field team engagement with trials

    Provide phase-in & phase-out recommendations to Regional Hybrid Promotion Committees (HPC) & local PMD inputs manage the local SKU range

    Positions the new products (segmentation, technical / commercial positioning) and coordinates the NPIs

    Consult on the Territory 3-year forecast & flags major changes / deviations as part of S&OP; Campaign design & execution :

    Define / agree the annual Territory marketing plan and campaigns for assigned crops

    Oversee & support implementation by CUs, in strong collaboration with marketing operations and sales

    Support CU sales force and demand creators by providing market trends, product positioning and technical expertise

    Planning :

    Monitor and reports relevant market and competition trends

    Drive definition demo trial plans for his countries

    Qualifications

    Critical experience and knowledge

    5 years in marketing and business management

    5 years of Vegetables Seeds business and / or marketing experience

    Profound knowledge of the Vegetables Seeds market and customer needs

    Track-record of successful people / processes management

    Good English language proficiency

    Critical leadership capabilities

    Manages for performance

    Leadership of cross-functional teams

    Develops people, organization and self

    Collaborates across boundaries

    Communicates with impact

    Leads change and holds ambiguity

    Builds a culture of innovation

    Sets ambitious strategic goals

    Critical technical and professional capabilities

    Has deep and broad crop and product knowledge

    Understands customer needs

    Understands market dynamics and competitive environment

    Communication and presentation skills

    Analytical and strategic thinking

    Develops / delivers innovative, customer-driven offers

    Develops / implements sound value- and transactional pricing based on customer perceived value

    Develops / implements effective product communications

    Applies effective grower, channel and influencer segmentation

    Creates strong, distinctive crop plans

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