The core purpose of this role is to develop and monitor demand generation campaign(s) across Dell, including orchestrating strategic input and execution across marketing's functional areas, business unit teams (e.
g., product marketing and product management), and regional marketing and sales teams.
Delivers pan-Dell alignment in critical GTM areas (events, sales plays, pan-Dell & Vertical messaging, BTB Digital, content and Channel)
Integration point between planning, BUs, global shared services and regions
Inputs marketing mix recommendations into planning process based on best practices & campaign analytics
Integrates with regions & regional sales to ensure campaign objectives are understood and communicated, campaign milestones hit, and in-
period adjustments made based on requirements and / or market shifts
Drives development of marketing toolkit guide that clarifies the role of marketing tactics, applications, and KPIs. Standardize as input to planning process
Develops and standardizes campaign management processes, responsibilities, and infrastructure. Manages development and review of creative processes
Coordinates with other campaign managers, marketing and business leaders to schedule and orchestrate campaigns for maximum impact
Fluent communication skills in French, English and ideally Spanish
Master’s degree in Business, Marketing or related field
Proven experience in Merchandising or Product Management, demonstrated knowledge of the IT market
Develops complex solutions to business problems or customer engagements through in-depth analysis, coordination and negotiation with key decision makers, analyzes and forecasts business and market trends and develops innovative solutions to problems without precedent and advises key leadership on the latest principles, practices, and / or technologies and their practical application
Ability to build, implement and support a Business Management Structure (BMS)
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities all to create a compelling and rewarding work environment.