Brand Manager
Pernord Ricard
Grand Casablanca, MA
il y a 9h

A Position Summary

Within the Marketing department and reporting to the Head of Marketing of Pernod Ricard Maroc, the Brand Manager is responsible for some of the famous and international brands of Premium wines and spirits within the portfolio of Pernod Ricard (Chivas Regal, Absolut, Ballantine’s, Ricard, Mumm, Beefeater, Jameson ).

His / Her main mission is to improve the performances of the brands s / he is responsible for, through the development and the implementation of a communication plan and marketing activations.

B Job Purpose

  • Ensure the daily management of his / her brands
  • Analyze the market and the actions’ results on the different mix marketing elements, recommend actions in order to achieve the objectives
  • Recommend a strategy and means to the Head of Marketing during planning and regarding budget
  • Communicate internally on his / her brands and the different projects and results
  • Act in compliance with the S&R policy of Pernod Ricard Group
  • C Key duties and Responsibilities

    1 / Ensure the daily management of the brands

  • Follow and analyze the sales on a regular basis, using the different tools available externally (panels, sell out GD ) or internally (statistics, feedbacks from the field )
  • Ensure the implementation, the follow up and the review of daily actions
  • Ensure the implementation and the follow up of studies, packaging developments, communication actions in relation with external agencies or institutes, as well as innovation projects
  • Verify legal and judicial compliance of the actions implemented (with the Head of Marketing and the Head of Finance) and strictly respect legal and budget agreement procedures
  • Identify, recommend and animate the most effective providers and external counselors to the best price (creation studios, agencies ) according to each brand challenges
  • Coordinate the actions with the sales department regarding promotions and other services (sales, management control, industrial, international) related to the brand’s actions
  • Ensure the follow up and the control of the A&P expenses within the budget defined
  • Analyze the environment (market, distribution, consumer, competition, seasonality, geography) in Morocco and abroad, summarize and propose actions
  • Analyze the results of the actions undertaken regarding the different elements of the marketing mix (product, packaging, price, communication, distribution networks, promotion)
  • Write a brand’s review and a marketing plan on an annual basis
  • 2 / Recommend a strategy and means to the Head of Marketing regarding planning and budget

  • Take into account the analysis of the environment and the objectives set by the company to propose a strategic diagnosis, objectives and a strategy per brand
  • Propose an action plan and a budget per brand taking into account the following elements : environment, strategy and profitability constraints
  • Recommend and initiate development and innovation projects in order to achieve strategic and / or financial goals assigned to each brand
  • 3 / Inform / Communicate

  • Diffuse the market and brand analysis within the predefined deadlines
  • Regularly and transparently inform on the A&P expenses commitment and statement
  • Take part in the coordination meetings between Sales and Marketing, with clients
  • 4 / S&R

  • Act in compliance with the S&R policy of Pernod Ricard Group
  • D Interactions

    The Brand Manager interacts with all the departments within the company, and especially with Sales and Finance

    Technical skills

  • Knowledge and personal interest in the external environment (customer’s world : organization, person, potential )
  • Knowledge of levers regarding media and 360 communication
  • Knowledge of the studies, panels and analysis tools (qualitative as well as quantitative)
  • Capacity to bring proposals forward : ability to question the existing system in order to achieve continuous improvement and to propose innovations and / or efficient action plans
  • Strong analysis skills in order to elaborate and implement action plans
  • Ability to pilot a project from its brief to its execution (communication, packaging )
  • Capacity to formalize and report synthetically, then to communicate
  • Capacity to pilot the profit and loss (P&L) of the brand
  • General skills

  • Good computer skills
  • Good organization
  • Good interpersonal skills
  • Sensitivity, intuition, marketing vision
  • Integrity
  • Autonomous within the predefined frame
  • F Education and profile

  • At least a Bachelor’s Degree (Business School, marketing, economy, management )
  • Fluent in Arabic, French and English
  • At least 3 years’ experience in marketing, preferably in the FMCG industry
  • An experience within an international firm or in a large structure is an asset
  • Result oriented, taste for challenge
  • Sense of priority and urgency, proactivity and rigor
  • Based in Casablanca.
  • Travels to main Moroccan cities, Paris Headquarters and brand owners
  • Education Level

  • Bachelor's Degree
  • Travel

  • Yes, 25 % of the Time
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