Bel Brands Usa
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With five universal brands, including The Laughing Cow®, Mini Babybel®, Kiri®, Leerdammer®, and Boursin®, and over 25 local brands, Bel brings smiles to nearly 400 million consumers in over 130 countries.

By building on the strength of its brands, the most international names in the cheese sector, Bel aims to lead in all its various markets.

The commitment, enthusiasm and entrepreneurial spirit of Bel’s 12,000 employees is the growth driver of the world’s third-

largest branded cheese company.

To experience Bel is to be daring, pragmatic and determined to meet the growth challenges of an international food group.

Come join us and measure the impact of your talent and energy in realizing an ambitious company project.

Be you - Be ambitious - Be Bel !


Location : Casablanca (Morocco)

Permanent job contract, available as soon as possible.


Within MEGA CMI Marketing Team, you will contribute to create value through managing and delivering continuous & adhoc researches which significantly help Bel make the optimum marketing and business decisions.

You will work alongside with CMI Group Manager Greater Africa to :

Contributes to strategic thinking with the Marketing brand teams & the local marketing teams

  • Participates and creates strategic business summaries which accurately display & explain market performance with recommended actions
  • Develops transversal topics (learnings & implications) to link together brand / market issues
  • Feeds local & brands marketing teams with market, consumer, competitor insights : actively contributes to identification of consumer & market insights + translation into business actions
  • Identifies & refines research needs according to specific marketing / business issue. Executes research studies, optimizing tools, methodology & budget

  • Monitoring and enhancing the quality of Retail audits + Brand trackers and aim to add continual improvements & understandings
  • Advancing the usage of brand trackers across the different stakeholders
  • Recommends best research methodologies / approach per business & research objectives
  • Optimizes Quality-time-cost relationship ratio & strive for synergies to drive marketing efficiencies
  • Challenges / supports marketing teams in the interpretation results & ensures recommended actions are in line

  • Anticipates & identifies issues in retail audit & brand tracker to ensure continual optimum outputs
  • Aligns brand teams on key summaries, insights, and outputs of the researches
  • Makes sure that articulation of next steps in a defined project, or key initiative development key learnings from researches are considered
  • Participates actively to BEL CMI community & increase impact and influence of the Department within the factory and with countries

  • Contributes to animate CMI network through exchange of best practices (tools - guidelines & processes)
  • Fosters close relationships and exchanges with other CMI experts within the organization, and to encourage steal with pride

    With, a minimum of 7 years of experience, you have solid market research competencies (experience in Agencies or Clientside preferred) and experience of retail audit reporting & brand health tracking.

    You must have the necessary business / marketing knowhow & credibility to deal with global brand teams, local Marketing Teams and Sales functions.

    You have a strong interest in marketing, including consumer insights, concept development and brand development tools. You are able to synthesize and communicate complex consumer, marketing and business information.

    You understand competitor and Bel brands' key DNA, priorities, issues, country specificities and can highlight knowledge gaps.

    You like working in team, especially in a multicultural environment and with remote contact with your counterparts in other countries.

    You are autonomous, with strong influence skills, and use to think out of the box and challenge dogmas and preconceived truths.

    You are able to combine a robust drive spirit, ability to overcome obstacles, simplification, accountability, and enthusiasm.

    You are bilingual English and French (Arabic is a big plus)

    If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.

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