Trade Marketing Manager

Pernod Ricard

MA-Grand Casablanca

il y a 27j

Position Summary

Reporting to the Commercial Director of Pernod Ricard Maroc, the Trade Marketing Manager works as part of an activity that is leader in the Premium wine & spirits industry in Morocco, thanks to international and famous brands : Chivas Regal, Absolut, Ballantine’s, Ricard, Mumm, Perrier Jouët, Beefeater S / he coordinates sales and marketing activities, manages budgets while optimizing expenditures and is responsible for different sales analyses.

B Key duties and Responsibilities

1 / Co-responsible for the definition of the strategies per distribution channel

Understand the dynamics of networks, the evolution and the needs of different channel types

Interpret each brand’s goals on actions / specific promotions per network

Define priorities of each brand per channel and types of point of sale and allocate the corresponding Trade budget

2 / Responsible for the activation in the Off-Trade network

Establish targets and priorities in terms of visibility (storage space, special displays)

Help the Off-Trade sales team to negotiate better visibility with clients

Develop guidelines and needed supports to help the sales team in the achievement of their objectives

Carry out MOT and TOT visits in the country to evaluate partners and the Off-Trade sales team’s performance

Pre and post evaluate all operations while making sure the return on investment is in line with forecasts

3 / Responsible for the activation of the brands and the leadership in the On-Trade network

Ensure leadership on the On-Trade network in terms of presence and of visibility

Coordinate with the Marketing teams to support the brands’ plans in the promotions / specific activations (adapted to each different types of clients)

Contribute to brand building and to the activation on Key Account points of sale

Supervise the execution of the promotions

Pre and post evaluate all operations while making sure the return on investment is in line with forecasts

4 / Management and Financial Profitability

Manage an A&P / SPD Trade budget whilst following and controlling expenditures

Contribute to the implementation of specific prices for each network

Collaborate closely with the departments of finance, purchasing and logistics to secure deliveries of materials and items to the best price

Evaluate the quality of service of each supplier and try to improve it

5 / Management of the monthly POS

Annually plan the needs working closely with the marketing teams

Centralize and manage the outgoing of POS working closely with the warehouse

Implement work processes with sales teams

6 / Analyses and forecasts

Analyze the sell in / sell out and make recommendations to the Sales Director

Adjust forecasts with each network responsible and, on the basis of the sell out analysis and the stocks available on the market, and monthly consolidate estimated sales

Ensure a continuous monitoring of results vs goals

Coordinate forecast meetings

Monitor stock shortages in coordination with logistics and information coming from the sales team

Ensure the follow up of KPIs per sales manager and per region

7 / Reporting and communication towards the sales force

Ensure a monthly qualitative report on the brands activities in Morocco and develop simple tools to evaluate the efficiency of action plans

Ensure the report of the activity at a national level and present performances during sales meetings

Communicate in a reliable manner on tariff schedules

Regularly share upcoming promotional plans to the sales team

Communicate on all the analysis and results concerning sales

8 / Competitive intelligence

Ensure competitive intelligence to feed the firm strategy

Analyze competitive activities on a regular basis

Consolidate detailed information from the sales team in collaboration with the Field Manager

Trade Marketing

Campaigns and promotional budgets

Sales analysis and competitive intelligence

Organization and planning

Good interpersonal skills, internal and external communication

Negotiations / Purchasing

Good computer skills

Integrity

Autonomous within the predefined frame of actions

D Education and profile

At least Bachelor’s Degree (Business School, marketing, economy, management )

Fluent in Arabic, French and English

2 to 3 years’ experience in Trade Marketing, Marketing, or Sales, preferably in the FMCG industry and ideally within an international firm

Result oriented and taste for challenge

Capacity to deal with several projects at the same time and stress tolerance

Sense of urgency and priorities, proactivity and rigor

Based in Casablanca. Travels in main Moroccan cities, Paris Headquarters and brand owners

Education Level

Bachelor's Degree

Travel

Yes, 25 % of the Time

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