Whirlpool Corporation (NYSE : WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home.
In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly.
In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers.
Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do.
Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.
We are looking for a
Trade Marketing Manager
to join our marketing team.
This position will be based in Casablanca, Morocco.
Your main activities will be the following :
Translate & execute go-to-market plans to deliver in line with Market Budget, focusing on numerical distribution, PMR and quality of the shop's display.
Translate Marketing strategies (brand initiatives and launch plans) into customised plans by channel / account.
Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.
Develop promo plans by channel / account, in collaboration with the product / category team.
Conduct business / competition analysis and gather market insights.
Analyze and supervise Sell In and Sell Out performance by Channel / Account.
Contribute to optimize Sales execution effectiveness and Trade coverage.
Propose and monitor trade terms and incentives.
Supervise the generation of 3 / 6 months rolling Sales Forecast (ODP) by Channel / Account, in close alignment with sales and product / category team.
Key trade partners meetings preparation and participation.
Requirements
Bachelor or master degree in marketing or any related field
Experience as a product manager, category manager, trade management or any similar responsibilities
Driving license and means of transport
Fluent in English and French (both written and spoken)
Ability to build and maintain durable relationships with your stakeholders (internal and external)
Excellent analytical skills and ability to understand the market and the competitors to take strategic decisions
High sensibility to customer behaviour, capacity to analyze and understand it
Proactive and curious
autonomous and with entrepreneurial approach / spirit
Knowledge of Excel, Powerpoint and SAP is a strong asset
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