Integrated Mktg Programs Sr Specialist Job
il y a 24j
source : Successfactors

Work Area : Marketing

Expected Travel : 0 - 10%

Career Status : Professional

Employment Type : Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done.

Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all.

We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-

run businesses that make the world run better and improve people’s lives.


The role will be responsible for the marketing operation of Francophone Africa territory. The candidate will be responsible from all related tasks needed to generate the overall marketing program including the strategic planning and the operation.

The candidate will also manage the allocated budget in the best way and maximize ROMI with the best marketing tactics mix.

Project management and successful implementation of integrated marketing programs for segmented audiences including awareness, demand generation, pipeline building will be handled in the best possible way .

Creating loyalty, advocacy, customer adoption and retention is also key for that role. The Candidate will collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer.

Market Research & Insights - Gather and synthesize Francophone Africa market insights and company objectives including solutions, industry, geographies, and other information.

Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.

g. propensity models) to build relevant programs.

Participate in Strategic Planning - Work with Business Planning, Marketing Planning, Sales and Business Development / Management to determine goals for Francophone Africa and the targeted countries in the region, route to market and translate into integrated audience specific programs.

Ensure programs and campaigns are expertly aligned with stated strategic goals.

Develop Content and Messaging Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and / or campaigns.

Evaluate new techniques and determine best practices to create repeatable processes and content.

Manage asset development and independently deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.

Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals.

Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Share knowledge and expertise.

Support / enable the sales organization through delivery of key customer assets and stories.

Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets, value propositions and tactics to achieve defined goals.

Key responsibilities of the role.

  • Position SAP brand in the market and design end to end customer experience in digital age
  • Audience marketing : develop and successfully implement integrated marketing plan for audience, telling the end-to-end SAP story, focusing on innovation and cloud.
  • Position SAP in the market, incorporating competitive positioning as appropriate.

  • Create one customer experience through joint visibility and accountability across Marketing and Sales covering every step of the buyer’s journey for SAP solutions in the region.
  • Individual contribution to positioning new brand narrative : develop relevant content, messaging / positioning for the audience.

    Drive through regular communication and programs as well as advertising and paid media.

  • Marketing innovation : Grow customer acquisition, renewals and advocacy via compelling, personalized digital-first experiences.
  • Boldly evolve communication concepts and take calculated business risks as part of targeted pilot projects. Develop audience-

    specific mix of push / pull measures (market reach and sentiment). Actively involve multipliers, influencers, and partners.

  • Reference marketing : conduct strategic reference planning and white-spot analyses for use cases, create positive visibility in the market via audience-
  • specific formats and communication channels. Focus on live business references and quote CxOs / LoB decision makers.

  • Lead generation and pipeline creation : Incremental demand generation to achieve sales targets of Francophone Africa, generate demand and create leads for every solution portfolio of SA
  • One Team : promote solution-oriented, constructive internal stakeholder management with local, regional, and global contacts (in GCO, COO, global / regional marketing).
  • Own contribution to simplifying internal cooperation by leveraging synergies, maintaining data quality in Marketing Planning Tool / CRM for forecasting etc.
  • assure budget adherence and ROMI.

  • Make ongoing use of data- and insight-driven marketing and actively support insight mining.
  • Channel Marketing : manage the marketing development found allocated to partners to generate demand in the market. Co-marketing with partner ecosystem’s to generate demand especially in SME market.
  • Competencies & Skills

  • Francophone Africa market knowledge
  • Marketing Strategy Development
  • Business Acumen : assess cost / benefit ratio on an ongoing basis in terms of resources (working hours, budget) and business outcome
  • Integrated Planning & Budgeting : make contribution to team goal of Return on Marketing Investment (ROMI)
  • Marketing Analysis & Measurement : conduct pipeline analysis of coverage and health, derive implications, and implement steps successfully
  • Quality Focus
  • Innovative Thinking
  • Teamwork and Collaboration
  • Challenge Complexity

  • Experience in Marketing Management not less than 7 years in B2B companies, preferably in software and technology companies,
  • People management experience is a plus
  • Understanding of IT market
  • Experience in digital marketing is a plus
  • Experience in different countries in Francophone Africa like Tunisia, Algeria and Ivory Coast is a plus

  • French is either your native language or you have excellent French writing and editing skills
  • English is either your native language or you have excellent English writing and editing skills
  • College and / or University Degree desired (or equivalent education)

    Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.


    To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

    SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and / or mental disabilities.

    If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-

    mail with your request to Recruiting Operations Team (Americas : Careers.NorthAmerica or Careers.LatinAmerica sap.

    com, APJ : Careers.APJ, EMEA : Careers

    Successful candidates might be required to undergo a background verification with an external vendor.

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