Your Responsibilities : Job Purpose
Development, implementation, execution and accountability for brand / franchise strategy marketing tactical and operations plans, which optimise market share and revenue growth for a brand (s) in the short term in the country.
Major Accountabilities :
Coordinates between the CML and Medical, Compliance, Regulatory, Commercial, CCM to build and produce all promotional items or marketing events, from Round Tables to participation to congresses, symposia or standalones at country level
Executes operational plans to maximise existing product sales jointly with colleagues from commercial
Helps to prepare market and GSK for new product entries together under the supervision of the CML and the Country Commercial Operations Manager
Implement, execute and follow-up marketing activities, through procurement, optimize implementation of chosen promotional mix to meet brand objectives and customer needs
Liaises with external agencies / printers, through procurement, to produce / adapt promotional materials and prepare local marketing events in the country
Participates to accurately forecast, submit the agreed forecast in modcf with CML and manage the local brand budgets and product supplies
Prepares the country MBR, with the LOC IMS analysis
Frequently interacts with medical reps, customers and patients HCP groups to receive insights about their needs and expectations and share with the CML
Acts as the country brand champion to create enthusiasm and focus internally and with external customers and agencies
Represents the country at franchise / product specific marketing meetings (i.e. Brands Plans, Budget planning process, CCC, others)
Executes in the country best marketing practices workshops
Preparation and presentation of cycle meeting
Dispatches promotional materials and samples when relevant to the commercial team
Be in support to the FF through regular field rides in their promotional activities.
Basic qualifications :
University degree or equivalent in Science, Marketing or Business qualification.
3-5 years field sales experience or related marketing services experience.
Product executive or related marketing services experience : 12-18 months.
Fluent French and very good English, Arabic is a plus.
Preferred qualifications :
Why GSK? :
At GSK, our mission is to improve the quality of human life by enabling people to do more, feel better and live longer. Our three world-
leading businesses research and deliver innovative medicines, vaccines and consumer healthcare products. We need a talented and motivated workforce to deliver against our strategy.
To achieve this, we strive to attract the best people and to create an environment that empowers and inspires.