CCD CMI Lead
Unilever
Casablanca, Morocco
il y a 19j

Marketing

Partner Country GM & his team, plus SVP / VP CD and the CD team, to shape & deliver the country & Cluster business plans.

Lead work on Cross category country initiatives and systems.

Lead work on Growth opportunities Geography, channel & Country trends / opportunities.

Lead the work on NRM for the market working with CD & NRM leads

Key CMI Partner with Shopper & eCommerce COE for CD leadership to shape, review & deliver CD 2020 strategy thrusts, across countries ( eg Perfect Stores, Shopper missions, Perfect Cities, NRM etc).

Feb-03-2019

Support shaping and landing strategies with Customers & Channel owners.

Regular

Country trends and opportunities,

Day Job

Micro marketing initiatives

Perfect Cities , Citiscape

De-averaging opportunities into Channel & Geography

COTC growth opportunity id

Perfect store reboot,

G2G In store Visibility , POSM & Planogram optimization, Instore experiments etc

Digital insights for eCommerce& instore

Working with CD on Joint business plans for customers

Landing & Ongoing management of NRM in each market

G2G Promotions & Promotions optimisation etc

Market Insight analysis for Chairman / CD teams

Knowledge leverage

Data quality, systems integration, cross category insights and

Leveraging agency talent deployment

Key stakeholders management

Strong leadership skills

Communicates powerfully and prolifically

Displays a strategic perspective

Engrave new capabilities in learning and facilitation

Analytical skills

Great knowledge of marketing agenda & environment

Hunger to business development

3rd party management skills

Minimum 5 years’ experience in Market Research capabilities (RMS & MB Track as minimum

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