Market Intelligence Lead
Syngenta
Rabat, Morocco
il y a 6j
source : Tanqeeb

Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet.

We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions.

Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown.

Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.

About This Job

At Syngenta we care about the future and long view and this role is key to supporting a sustainable future for Maghreb Area.

  • As a Market Intelligence Lead, you will be responsible to Support the mindset shift from role centered to understand the strategic importance of Market Intelligence (MI) inside the organization and be involved in Strategic Planning;
  • Understand and analyses the importance of food chain, stakeholders and media mix incl. digital to contribute in shaping future Go-to-Market, New Product Introduction, Post-Patent-Defense and Growth Initiatives;
  • Actively contribute in optimizing the channel (Morocco) and partners (Algeria, Tunisia) strategies and aligning to the intensification of PULL activities;
  • Establish a sound market intelligence platform as base for Marketing and Commercial Plans and to drive fact-based business decisions.

    How You Will Make a Difference

    Establish a sound market intelligence platform as base for Marketing and Commercial Plans and to drive fact-based business decisions

  • Build market knowledge by creating a network between Marketing, Commercial, Crop Protection Development (CPD) & Regulatory for a continuous collection of market, competition and other stakeholders’ insights if relevant to our business
  • Understand the market trends with regards to Portfolio evolution of competitors and new entrants
  • Drive grower segmentation across BA Maghreb to enable targeted marketing initiatives and activities and map influencers and key stakeholders according to their importance to our business
  • Provide in-depth view of Mid-Tier segment across the Maghreb
  • Provide market insights to Public Relations (e.g. CropLife, distributors & other internal customers & consult with them on effective use & presentation of market intelligence)
  • Actively contribute in optimizing the channel strategy and aligning to the intensification of PULL activities to continuously improve the Key Account Management in Direct Business

  • Understand Syngenta-Channel-Growers relationships & how to synergistically improve this relationship for future growing plans in Morocco
  • Exchange, support and learn in market intelligence with our strategic partners in Algeria and Tunisia to ultimately support the continuous improvement in Key Account Management
  • Oversee day-to-day interactions with market analysis & influencers via Sales & CPD Team
  • Research competitors financials, marketing, pricing & sales tactics
  • Understand and analyses the importance of food chain, stakeholders and media mix including digital to contribute in shaping future Go-to-Market, New Product Introduction, Post-Patent-Defense and Growth Initiatives

  • Build market intelligence to support end-to-end approach and plans related to export segment in Vegetables and Red Fruit Cereals and Maize Wine Grapes
  • Provide market information to excel in NPI launches and PPD activities (e.g. Product Positioning, Pricing, Campaign) to develop truly differentiated offer
  • Be part of the cross-functional Business Sustainability Team and provide insights to develop local plans (e.g. Good Growth Plan ™, Stakeholder Management)
  • Share market insights as appropriate on GTM project and when developing media plans
  • Proactively share relevant MI content with relevant stakeholders (alert on trends, risks, opportunities)
  • Support the mindset shift from role centered to understand the strategic importance of Market Intelligence (MI) inside the organization and be involved in Strategic Planning

  • Support shift of employees from a role centered on processes to a more customer focused and entrepreneurial mindset
  • Be involved in marketing awareness and trainings to upgrade competences of BA Maghreb Team
  • Conduct market research for buyer behavior insights & market dynamics to develop an impactful segmentation
  • Connect with the AME and Global BI / CI / MI network to leverage existing expertise and share best practices and sources across Syngenta
  • Be the thinking-partner of choice for market related content vs. only being a data provider
  • Assists in standardization of the compilation of information & reporting to the management
  • Essential For This Position

  • Sound knowledge of business, risk management, financial modelling tools & techniques
  • Bring a good mix of analytical skills and knowledge of marketing research techniques
  • Understanding and driving of commercial strategy
  • Upskill the marketing capability of the organization
  • To look for new solutions in marketing, agriculture and continually develop knowledge and skills
  • Generating new insights to influence strategic thinking
  • Deep-dive analysis (on a proactive basis first and on needs as well) : Industrial Trends, latest competitors moves, pipeline updates, investor briefs, etc.)
  • Critical Experience

  • 5 years sales or marketing experience
  • Sales and channel management experience
  • Familiar with the North African business environment
  • Agribusiness experience : knowledge of crop protection products and downstream industrial expectations and needs towards agrochemical companies
  • Critical technical, professional and personal capabilities

  • Apply effective grower, channel and influencer segmentation
  • Understanding of marketing research principles (e.g. marketing methods, segmentation, channel management)
  • Design and implement distinctive value proposition to customers, effective CRM strategy
  • Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com
  • Analytical thinking
  • Influential and communication skills
  • Critical leadership capabilities

  • Lead internal, Lead others
  • communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
  • Determined Execution, Growth for all, Long view
  • Work Level : 4A

    Our efforts to become a really good place to work

    You will join our company with more than 28,000 employees worldwide where your development is our key priority. You will receive a competitive salary and attractive benefits.

  • Syngenta offers a challenging international environment with an informal culture. If you share our passion to help farmers to achieve global food security for a growing population, sustainably while taking care of our planet;
  • join us at Syngenta to help build the most collaborative and trusted team in agriculture.

    All qualified applicants will receive consideration for employment as Syngenta is an Equal Opportunity Employer.

    Morocco

    Marketing & Commercial Strategy

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