Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet.
We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions.
Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown.
Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
About This Job
At Syngenta we care about the future and long view and this role is key to supporting a sustainable future for Maghreb Area.
As a Market Intelligence Lead, you will be responsible to Support the mindset shift from role centered to understand the strategic importance of Market Intelligence (MI) inside the organization and be involved in Strategic Planning;
Understand and analyses the importance of food chain, stakeholders and media mix incl. digital to contribute in shaping future Go-to-Market, New Product Introduction, Post-Patent-Defense and Growth Initiatives;
Actively contribute in optimizing the channel (Morocco) and partners (Algeria, Tunisia) strategies and aligning to the intensification of PULL activities;
Establish a sound market intelligence platform as base for Marketing and Commercial Plans and to drive fact-based business decisions.
How You Will Make a Difference
Establish a sound market intelligence platform as base for Marketing and Commercial Plans and to drive fact-based business decisions
Build market knowledge by creating a network between Marketing, Commercial, Crop Protection Development (CPD) & Regulatory for a continuous collection of market, competition and other stakeholders’ insights if relevant to our business
Understand the market trends with regards to Portfolio evolution of competitors and new entrants
Drive grower segmentation across BA Maghreb to enable targeted marketing initiatives and activities and map influencers and key stakeholders according to their importance to our business
Provide in-depth view of Mid-Tier segment across the Maghreb
Provide market insights to Public Relations (e.g. CropLife, distributors & other internal customers & consult with them on effective use & presentation of market intelligence)
Actively contribute in optimizing the channel strategy and aligning to the intensification of PULL activities to continuously improve the Key Account Management in Direct Business
Understand Syngenta-Channel-Growers relationships & how to synergistically improve this relationship for future growing plans in Morocco
Exchange, support and learn in market intelligence with our strategic partners in Algeria and Tunisia to ultimately support the continuous improvement in Key Account Management
Oversee day-to-day interactions with market analysis & influencers via Sales & CPD Team
Research competitors financials, marketing, pricing & sales tactics
Understand and analyses the importance of food chain, stakeholders and media mix including digital to contribute in shaping future Go-to-Market, New Product Introduction, Post-Patent-Defense and Growth Initiatives
Build market intelligence to support end-to-end approach and plans related to export segment in Vegetables and Red Fruit Cereals and Maize Wine Grapes
Provide market information to excel in NPI launches and PPD activities (e.g. Product Positioning, Pricing, Campaign) to develop truly differentiated offer
Be part of the cross-functional Business Sustainability Team and provide insights to develop local plans (e.g. Good Growth Plan ™, Stakeholder Management)
Share market insights as appropriate on GTM project and when developing media plans
Proactively share relevant MI content with relevant stakeholders (alert on trends, risks, opportunities)
Support the mindset shift from role centered to understand the strategic importance of Market Intelligence (MI) inside the organization and be involved in Strategic Planning
Support shift of employees from a role centered on processes to a more customer focused and entrepreneurial mindset
Be involved in marketing awareness and trainings to upgrade competences of BA Maghreb Team
Conduct market research for buyer behavior insights & market dynamics to develop an impactful segmentation
Connect with the AME and Global BI / CI / MI network to leverage existing expertise and share best practices and sources across Syngenta
Be the thinking-partner of choice for market related content vs. only being a data provider
Assists in standardization of the compilation of information & reporting to the management
Essential For This Position
Sound knowledge of business, risk management, financial modelling tools & techniques
Bring a good mix of analytical skills and knowledge of marketing research techniques
Understanding and driving of commercial strategy
Upskill the marketing capability of the organization
To look for new solutions in marketing, agriculture and continually develop knowledge and skills
Generating new insights to influence strategic thinking
Deep-dive analysis (on a proactive basis first and on needs as well) : Industrial Trends, latest competitors moves, pipeline updates, investor briefs, etc.)
5 years sales or marketing experience
Sales and channel management experience
Familiar with the North African business environment
Agribusiness experience : knowledge of crop protection products and downstream industrial expectations and needs towards agrochemical companies
Critical technical, professional and personal capabilities
Apply effective grower, channel and influencer segmentation
Understanding of marketing research principles (e.g. marketing methods, segmentation, channel management)
Design and implement distinctive value proposition to customers, effective CRM strategy
Exposure to Internal Systems such as AnaPlan (I-Plan), Salesforce.com
Influential and communication skills
Critical leadership capabilities
Lead internal, Lead others
communicate with impact, lead change and hold ambiguity, manage for performance, collaborate across boundaries, build a culture of innovation
Determined Execution, Growth for all, Long view
Work Level : 4A
Our efforts to become a really good place to work
You will join our company with more than 28,000 employees worldwide where your development is our key priority. You will receive a competitive salary and attractive benefits.
Syngenta offers a challenging international environment with an informal culture. If you share our passion to help farmers to achieve global food security for a growing population, sustainably while taking care of our planet;
join us at Syngenta to help build the most collaborative and trusted team in agriculture.
All qualified applicants will receive consideration for employment as Syngenta is an Equal Opportunity Employer.
Marketing & Commercial Strategy