Category Business Development Manager
il y a 5h


The job holder will manage Dairy Category and Business in Morocco and drive effective planning and implementation in order to generate strong business results for the category.

Main Responsibilities :

  • Adapt, plan and implement Country Category plan and develop / implement channel plan
  • Responsible for P&L at Country level. Responsible to achieve market share and objectives at country level
  • Responsible for achieving the sell out targets for category
  • Participate actively in the monthly business planning meetings and collaborates with team to provide high quality input
  • Responsible for pricing strategy in the country
  • Responsible for consumer & shopper activities & plans in the country
  • Responsible for driving ICP in the country
  • Responsible to plan & manage the PFME of the category at the country level. Responsible for dedicated TTS & accountable for total TTS per category managed by sales
  • Ensure that all planned activities are pre / post evaluated by his / her direct reports
  • Responsible to develop launch plan at Country level for NPDI & implement it. Accountable for recommending new format within existing categories to reach specific price point adapted per channel.
  • Adapt and localize regional communication and materials when necessary
  • Demonstrates leadership and facilitate development of his / her team
  • Responsible for promotional strategy at country level per category
  • Required Qualifications & Experience :

  • Bachelor’s degree in business / marketing; a graduate degree a plus.
  • Minimum 8 years experience in marketing and 3 years in other function, with a preference in FMCG
  • Proficiency in English, French and Arabic
  • Experience in leading and managing cross functional teams
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