Marketing & Corporate Communications Executive
Air Arabia (Maroc)
Casablanca, None, MA
il y a 1j

Job Purpose

  • To support the Marketing and Corporate Communications strategic plans and initiatives across the network by positively reflecting / maintaining the company’s corporate image in terms Public Relations;
  • this shall include : branding, media and press relations, Investor Relations, and other forms of communication thereby leading to enhancing Company’s reputation, customer’s experience, and increasing sales.

    Key Result Responsibilities

  • Acts as point of contact for press, media, and PR agencies; manages the company’s press centre including press kits, press releases, fact sheets, news monitoring, crisis management responses, prints, and publicizing events via media;
  • builds and maintains an updated media contact list.

  • Coordinates withHead Office, Hubs and Outstation on all public relations, marketing, social media plans, campaigns, briefs, CSR, etc.
  • Facilitates / executes BTL / ATL marketing plans and branding campaigns across the entire Air Arabia network.
  • Assists in executing the marketing campaigns for assigned markets : verifies action plans, budget and outcome with Marketing Manager.
  • Manages daily activities and marketing requirements traffic thru prioritizing and coordinating work withthe creative and Studio team.
  • Supervises all press FAM trips (MOROCCOand abroad), conferences, seminars, events, route launches and the filming / photo-shooting accompanying that.
  • Coordinates the production, purchase and distribution of give-away items, souvenirs, calendars, etc.
  • Managesthe Social Media portfolio in all platforms in terms of strategy and content : Facebook, Twitter, Instagram, YouTube, Blog, etc.
  • Supervises the Air Arabia portal on the website to update with all news and events.

  • Coordinates the company’s Corporate Social Responsibility (CSR) activities, mainly Charity Cloud Project’- On board charity donation : campaigns, teams, trips, PR and Media coverage.
  • Supervises the Marketing &CC Coordinator daily work including the news released to the company’s newsletter (SNL), as well as the In-Flight Entertainment (IFN), advertisements, videos, announcements, in addition to the on-board magazine production (Al Nawras).
  • Manages researches and market intelligence data; generates job-related reports and correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects.
  • Performs any additional duties as directed by the line manager.
  • Key Result Responsibilities - Continued

    Qualifications (Academic, training, languages)

  • Bachelor degree in Marketing / Communication or equivalent from a recognized university.
  • Proficient in Microsoft Office, Internet and Web Search
  • Knowledge in Adobe Photoshop &3D animation is a plus.
  • Fluent in English, French and Arabic Languages.
  • Work Experience

  • 3+ years of related working experience in a very similar role in the marketing field in any service industry (client / agency), preferably in aviation;
  • experience with low cost airline is a plus.

  • Proven skills in media relations, press, events management, and communicating branding concepts and themes that increase market-share.
  • Advanced Project management skills combined with Budgeting Experience.
  • Possesses editorial and business writing skills.- Knowledge in protocol / regulations related to marketing and communication.
  • Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.
  • Product knowledge : capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
  • Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.
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