Consumer Market & Insights Manager
Casablanca, Maroc
il y a 26j

Avec 5 marques universelles La Vache qui rit®, Mini Babybel, Kiri®, Leerdammer®, Boursin® et plus de 25 marques locales, Bel apporte du sourire à près de 400 millions de consommateurs dans plus de 130 pays.

Le Groupe affiche l’ambition d’être leader sur ses différents marchés grâce à la puissance de ses marques, les plus internationales du secteur fromager.

L’engagement, l’enthousiasme et l’esprit entrepreneurial de ses 12 000 collaborateurs sont le moteur du développement du numéro 3 mondial des fromages de marque.

L’expérience Bel, c’est être audacieux, pragmatique et déterminé pour relever les défis de croissance d’un groupe agro alimentaire international.

Venez mesurer l’impact de votre talent et de votre énergie sur la réalisation d’un projet d’entreprise ambitieux.

Be you - Be ambitious - Be Bel !

Location and start of fixed-term contract

Local & fixed-term contract (6 months, based in Casablanca, Morocco), starting from September 2018 the latest.

Job purpose

Create value through managing and delivering continuous & adhoc researches which significantly help Bel make the optimum marketing and business decisions

  • Identifies & refines research needs according to specific marketing / business request & carry out research studies, optimizing tools, methodology & budget
  • To provide partnership to the marketing teams in the interpretation of research results & ensures recommended actions are in line
  • Participates actively to BEL CMI community & increase impact and influence of the department within the factory and with countries
  • Main responsibilities

    Contributes to strategic thinking with the Marketing Factory brand teams & the local marketing teams

  • Understands competitor and Bel brands' key DNA, priorities, issues, country specificities and can highlight knowledge gaps
  • Participates and creates strategic business summaries which accurately display & explain market performance with recommended actions
  • Develops transversal topics (learnings & implications) to link together brand / market issues
  • Feeds local & MEGA marketing with market, consumer, competitor insights : actively contributes to identification of consumer & market insights + translation into business actions
  • Ensures the partnership between key agencies is maintained to the highest level
  • Identifies & refines research needs according to specific marketing / business issue. Executes research studies, optimizing tools, methodology & budget

  • Understands & challenges Marketing needs for research, objectives and how the findings will be used
  • Monitoring and enhancing the quality of Retail audits + Brand trackers and aim to add continual improvements & undertandings
  • Advancing the usage of brand trackers across the different stakeholders
  • Recommends best research methodologies / approach per business & research objectives
  • Delivers monthly reports for retail audit & brand tracker. Identify key changes emerging in the market
  • Organizes & hosts a bi-annual marketing forum for the local team and present key developments relevant to the business
  • Optimises Quality-time-cost relationship ratio & strive for synergies to drive marketing efficiencies
  • Challenges / supports marketing teams in the interpretation results & ensures recommended actions are in line

  • Makes sure Research presentations & key executive summaries are clear & straight to the point and have an overall business focus
  • Anticipates & identifies issues in retail audit & brand tracker to ensure continual optimum outputs
  • Aligns brand teams on key summaries, isights, and outputs of the researches
  • Makes sure that articulation of next steps in a defined project, or key initiative development (comm / inno) key learnings from researches are taken into account
  • Participates actively to BEL CMI community & increase impact and influence of the Department within the factory and with countries

  • Contributes to animate CMI network through exchange of best practices (tools - guidelines & processes)
  • Fosters close relationships and exchanges with other CMI experts within the organisation, and to encourage steal with pride
  • Key performance indicators (goal setting process)

  • Relevance of research recommendation & clear research outputs & strategic / tactic learnings
  • Curiosity, positivity, initiative, drive, focus, autonomy, rigour & planning, openmindedness
  • Enthusiasm, capacity to federate around key research milestones
  • Efficiency and quality of relationships with contacts (team work, networking)
  • Adaptability, capacity to work in a multi-country environment
  • Flawless and on-time delivery of projects, and monthly data deliverables
  • Number of research summaries achieved
  • Contribution of budget optimization
  • Internal

  • Marketing Directors and Group Managers and Brand Managers (Factory & local teams)
  • CMI from other zones
  • R&D - teams more occasionally
  • Sales Directors, Trade marketing
  • External

  • Research Agencies mainly
  • Qualifications and experience

    1) Minimum education level and / or equivalent professional experience needed :

    This position requires a solid market research / marketing competencies (minimum 4 years) as :

    1 - the job holder must have solid market research competencies to perform in this position (experience in Agencies or Clientside preferred) and experience of retail audit reporting & brand health tracking

    2 - must have the necessary business / marketing knowhow & credibility to deal Mass Marketing Team (Paris), local Marketing Teams (Casablanca & Paris) and Sales functions

    2) Specific skills or qualifications (foreign languages, software skills, technical skills, ) :

  • Strong ad hoc research (qualitative and quantitative) & retail audit skills
  • Strong marketing skills including consumer insights, concept development and brand development tools
  • Ability to synthesise and communicate complex consumer, marketing and business information
  • Fit with required CMI personality and "values" : Curiosity, Drive, positivity, honesty, ability to overcome obstacles, simplification, accountability, high engagement levels
  • Ability to think out of the box and challenge dogmas & preconceived truths, autonomy, strong influencing skills
  • Ability to work effectively in a multicultural environment with strong collaborative spirit
  • Fluent French & English (Arabic a BIG plus)
  • Si ce poste vous intéresse, nous vous invitons à cliquer dès à présent sur le bouton Postuler. L'équipe recrutement prendra alors très prochainement contact avec vous.

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