MARKETING MANAGER ( IN CHARGE OF DIGITAL )
Sofitel Marrakech Lounge & Spa
Marrakech, Marrakech-Safi, Morocco
il y a 3j

JOB DESCRIPTION

WE ARE HIRING A MARKETING MANAGER (IN CHARGE OF DIGITAL)

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Develop directly quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Maintain a segmented guest’s database

Handle the CRM and email Marketing with the third party tool (monitor with headoffice)

Analysis of emailing campaigns results

Plan and execute all digital marketing, including SEO / SEM

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Build the SEO strategy

Review Metasearch websites content

Run and optimize Metasearch Premium

Ensure Accor App visibility and usage uplift across the hotel

Our commitment to Diversity & Inclusion :

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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