Unilever recrute Shopper Marketing Assistant Manager à
Casablanca, Morocco
il y a 2j

Main purpose of the role

Develop and implement customer / channel specific category plans based on category and shopper insights to grow market share within category

Main accountabilities

Define & Execute category planning through developing quarterly and monthly category plans for :

  • Assortmen
  • In Store Activation
  • Category management
  • Set Perfect Store KPIs as Per Shopper Mission
  • Define BBIS solutions For Driving Market Development and Category Segmentation
  • Support the annual account Joint Business Planning process through data analysis and opportunity identification tailored made by customer
  • Support new product introduction from On Shelf & Off Shelf Plans
  • Run customer specific category management projects
  • Use and leverage account specific category and shopper insights
  • Lead Updating related Category TCPs along with Customer Audit & Step for set Categories
  • Derive Differentiated Customer Marketing Plans by Channel and Customer as per the Brands JBTD & shopper missions
  • Ensure product availability and visibility
  • Measure and review category performance
  • Provide support to account manager in monitoring and analyzing retail margins, OSA, Service Level and customer profitability
  • Manage and monitor perfect store tool in Jordan for Set Category and Lead the Execution
  • Lead analysis on EPOS data across account and provide plans to overcome issue and tap into opportunities in store
  • Requirements

    Account managementCategory management and analyticsShopper Insights & JourneyTrade investment and ROMIMarketing Principles

    Relevant Experience

    Minimum of 4 years of experience in one of the below areas in an FMCG :

  • Shopper Marketing Experience
  • Customer Marketing experience
  • Sales Experience
  • Morocco-Morocco (State Level)-Casablanca-Casablanca Fact & Distrib & HO

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