Director of Sales and Marketing
Fairmont Barcelona Rey Juan Carlos
Marrakech, Marrakech-Safi, Morocco
il y a 5j

Job Purpose

The position is a Comex role responsible to manage all aspects of the Sales strategies including development of new business, leading the Sales team, representation of MRH nationally and internationally, developing revenue-generating strategies whilst working along with other administrative Comex peers and to ensure the delivery of all KPIs while optimization of forecast and budget.

  • Comex
  • Director of Sales, Sales Managers and Sales Colleagues
  • Externally

  • Regional Directors of Sales
  • Corporate Sales and GSO Teams
  • All partners including Wholesales, TOs, OTAs..
  • Local authorities and agencies
  • Primary Responsibilities


  • Identifies and Develops new business opportunities
  • Suggests and develop the hotel Sales strategy
  • Builds relationships with clients, suppliers, distributors and partners
  • Represents the General Manager, brand, and ownership in all commercial aspects
  • Evaluates existing partnerships and sales efforts with an eye towards building on what works and changing what doesn’t
  • Manages key client relationships and work on building news ones
  • Lead the Sales team and work closely with Marcom and Revenue towards common strategies encompassing performance metrics, data standards, processes, policies, tools, training, best-practices, and case studies to successfully achieve the targets
  • Analyses and monitors key indicators of hotel performance and third party intelligence sources to identify rooms and non-rooms revenue opportunities

  • Expands the profile and reach of the company and its brands
  • Take the lead when it comes to influence over sales, marketing, customer-service, and client relationship management
  • Develops and strengthens internal and external relationships that will lead to increased lead generation
  • Builds cross-functional teams to guide and nourish sustainable, long-term growth
  • Tracks new markets and trends
  • Fosters and works to maintain an entrepreneurial growth culture throughout the department and across all work functions
  • Proposes and develops strategic partnerships
  • Helps to shape MRH’s long-term commercial objectives and determine plans for how to meet them
  • Constant researches and data analysis
  • Provides feedback on development, distribution and promotion strategies.
  • Identifies sponsorship opportunities
  • Builds and maintains relationships
  • Travels on business
  • Tracks and analyses competitive set pricing and yield strategies, gaining the ability to predict the comp set reaction to changes in the marketplace.
  • Plays an active role in the Marketing Plan and Strategic Planning of all hotel revenue channels.
  • Main Complexity / Critical issues in the Job

  • Representation, leadership and relationship management. Big picture thinking.
  • Enhance the existing portfolio of commercial partners and build on it
  • Maximising hotel revenue & Achieving targets, i.e. MPI, AGI, RGI
  • Develop new markets
  • Profile

    Knowledge and Experience

  • Minimum 3 years of experience in a related area / role
  • Minimum of 3 years in a senior leadership role
  • Knowledge of the Moroccan market and Moroccan commercial acumen
  • A university degree preferably in the area of business or hospitality
  • Strong strategic business thinking and orientation
  • Luxury background and detailed local market as well as luxury market knowledge
  • Thorough knowledge of property systems
  • Aptitude for project management, multi-tasking and managing numerous sources
  • Ability to consolidate and analyze large volumes of data in an efficient manner
  • Strength in the use of Word, Excel and PowerPoint and other work related systems
  • Competencies

  • Comfort and skill in communication (both verbally and in a written manner) with all levels of employees including sincerity, humility and realism
  • Fluency in French and English
  • Proven experience in analysis and problem solving and sense of urgency required
  • Strong leadership and strategic skills as well as experience in similar / corporate role
  • Ability to work effectively and contribute to the team
  • Multicultural awareness and ability to work with people from diverse cultures
  • Good reference in terms of representation, ethics and manners
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