Specialist Omnichannel
Casablanca, CAS, MA
il y a 6j

Purpose & Overall Relevance for the Organization :

  • Drive brand excellence to improve sell through at point of sale by implementing the best and most attractive brand and product presentation / execution in order to win the consumer.
  • Enhance brand image via excellence at POS across channels.

    Key Responsibilities :

  • To implement a Brand communication deployment schedule’ in controlled retail space.
  • Manage Market Marketing Activations (in-store) ensuring proper communication with DTC for maximum return on investment.
  • Drive that key communicated articles (GFR) are reflected in Retail OTBs and Sales pre-orders (strong communication during order in-take), while managing the timely delivery of the communicated articles along with in store material including Retail Training.
  • Evaluate the performance and ROI of campaigns, ensuring MWB is maximized and campaigns positively impact Sales.
  • Share post-campaign evaluation results to ensure learning's are considered in the development of future marketing campaigns and evaluate KPIs.
  • To follow-up the availability of campaign material with lead market to ensure timely execution of campaigns.
  • Make sure all relevant communications are shared across DTC in due time.
  • Own and drive the implementation and production of Marketing Campaigns, Promotions and In-Store Communication tools.
  • Work closely with market Field team to ensure Marketing content is flawlessly executed across the board.
  • Comp Growth at Retail.
  • Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
  • Proactively suggest and implement improvement at POS.
  • Drive the implementation and planning of POS material / in-store of all new stores, renovations / upgraded of existing stores, to ensure 100% readiness at planned retail intro.
  • Day to Day management and liaison between Omni channel Marketing and DTC Ops.
  • Ensure on-budget activity and management of all documents related as per internal audit policies
  • Be aware of the supplier’s management changes.
  • Responsible for the timely receipt and control of supplier invoices and liaising same with finance.
  • Responsible for managing the warehousing of POS materials in various warehouses (suppliers or our own warehouse)
  • Maintain an extremely high level of confidentiality and apply discretion to all files, materials and communications.
  • Accountable for the delivery of Global guidelines across all formats at Market level
  • Accountable for consistency across the given markets
  • Accountable for providing direction on the latest Global direction at retail & franchisee
  • Accountable for the VM&ISC training & engagement across market
  • Accountable for effective cascade engagement tools for given markets & subsequent compliance sign offs
  • Ensure the Field team feedback is incorporated into business strategies
  • Reporting of all campaigns and tasks.
  • Key Relationships :

  • Local : Mgr. Trade Marketing DTC LENA and Omni Channel Director LENA, DTC Sales team, Local VM team, SCM, Suppliers, DTC Ops.
  • KPIs :

  • Brand image and awareness.
  • Timely execution of marketing campaigns.
  • Requisite Education and Experience / Minimum Qualifications :

  • University degree in business, ideally with marketing and sales focus.
  • Functional : >
  • 3-4 years marketing

  • Industry : consumer driven, ideally apparel / fashion / shoes or FMCG
  • Leadership : none
  • Exposure : advertising / marketing
  • Language Skills :

  • English : Advanced
  • Arabic : Advanced
  • Knowledge, Skills and Abilities :

  • Experience in trade or sales and marketing, Sport or fashion industry
  • Advanced computer skills (Microsoft Word, Excel, Power Point and Outlook)
  • Detail oriented, organized and dynamic
  • Excellent communication skills
  • Knowledge of InDesign, Photoshop and Illustrator skills a plus
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