Growth Hacker : Jumia Prime
Jumia
Casablanca, Morocco
il y a 4j

Growth Hacker : Jumia Prime

Who we are :

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact.

Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia's ecosystem.

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live.

E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

Jumia Prime programme is growing with over 100,000 Live Members. As the programme scales there’s a new requirement for a central resource to build and manage the Prime Performance Management framework with overall goal of increasing retention within Prime.

Your responsibility as a Growth Hacker - Jumia Prime will include :

Prime CRM Project & Process Management

  • Content Performance & Optimization.
  • Build CRM Framework across multi-channel.
  • Achieve Jumia prime activation, usage and retention performance.
  • Budget Allocation & Investment to maximise revenues on investments.
  • Guarantee the quality of execution of Jumia prime initiatives

  • Own events calendar to ensure continuous improvement.
  • Guide Channel Managers in development of Long-Term strategy.
  • Ensure marketing plans and strategies are benchmarked against other countries and companies.
  • Coordinate across local Marketing Teams to ensure ongoing completion of Marketing frameworks (Onsite, Social Media, CRM).
  • Build awareness of Jumia Prime and its value proposition

  • Innovative Acquisition Tactics (Referral Campaign).
  • Design & Develop Education Campaign (Videos, Social Media, Influencers).
  • Promote consistent approaches to marketing Prime within local marketing teams.
  • Basic Qualifications :

  • CRM Expert.
  • Project Management.
  • Strong grounding in data & analytics, performance-based marketing.
  • Being able to develop effective designs with imaginative and creative content (video + graphics).
  • Experienced in constructing performance management framework for : Email, Push notification, SMS Channels.
  • Excellent coordination & interpersonal skills, with the ability to communicate effectively with senior management, marketing teams, and technical managers.
  • Experience

  • Ability to think and act both strategically and tactically.
  • 5+ years of marketing experience, retention, loyalty role.
  • Experience using data and metrics to measure impact and determine improvements.
  • What we offer :

  • The opportunity to be part of a team of top talent.
  • A unique experience at the forefront of African Ecommerce.
  • An unparalleled personal and professional improvement as our longer-term objective is to train the next generation of leaders for our future internet ventures.
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