Senior Strategic Designer
BCG Digital Ventures
Casablanca, Morocco
il y a 8h

Digital Ventures is now part of BCG X, home to the world’s best tech-build and design talent.We are an ever-growing global team of the world’s most remarkable entrepreneurs, designers, engineers, venture architects, product experts and investors.

Our ventures create a strategic advantage for the most important global companies.Strategic Design at BCGDVOur strategic design team develops transformative solutions informed by deep consumer research and insight.

They work to uncover the intangible attitudes, behaviors, and motivations that drive people’s choices and desires. By identifying key consumer pain points, our strategic designers can create contextually impactful venture opportunities and platforms through empathetic design thinking.

In this role you will : Conduct primary qualitative research investigations that help strategically frame, validate, or challenge other forms of research.

Develop ethnographic research and contextual design investigations to understand customer behaviors, pain points, needs, and aspirations.

Conduct deep trend analysis and research interesting exemplars in the marketplace.Identify behavioral patterns and opportunity areas.

Analyze research results and develop actionable insights.Bring your research to life through personas, customer journeys, insight-opportunity frameworks, system maps, stories, scenarios, infographics, and service models.

Design and facilitate internal workshops (e.g. ideation sessions) and external workshops with multi-disciplinary teams and corporate partners.

Proof presentation and storytelling skills, including board presentations.Converge innovative ideas to a set of digital and physical products or services in collaboration with Experience Designers, Venture Architects, Product Managers, and Engineers.

Iteratively design, test, and refine disruptive products and services.Translate and show your understanding what research means for business ideas.

Drive the design strategy and make sure the customer perspective is the guiding principle along the whole process. You should have : (Graduate) Degree in either Design, Business, Psychology, Strategy, Marketing or a related field.

Several years of relevant experience in ethnographic research, divergent exploration, concept development, and building products, gained from working in an innovation agency, startup, or tech company.

An informative portfolio of work demonstrating strong human-centered design capabilities across a diverse range of projects.

Strong interpersonal and teaming skills, empathy and willingness to work in interdisciplinary teams.General understanding of business models and economics.

Solid slidewriting skills.Business fluency in English. Additional language is a plus.Copywriting, branding or visual implementation skills are a plus.

What we offer you : At BCGDV we care about our people. We attract learners and curious people and offer a competitive benefits scheme.

Your life at DV : Podcast Series and DV initiatives like DV Women, and Social ImpactCoaching culture with 360 feedback (Growth & Impact cycles)Relocation support25 days of vacation and sabbatical optionFull remote support set up Company events such as offsites, Summer, and End-of-year party (post-covid)

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