Product developement specialist BU North West Africa
Syngenta
Morocco
il y a 4j

ROLE PURPOSE

  • Implement the strategy for the assigned vegetable crops in the designated territory
  • Is the recognized local authority on product & market knowledge for the assigned crops
  • Manages, re-juvenates & improves the product portfolio for the assigned crops & territory by drivingimpactful New Product Introduction across functions
  • Drives the achievement of the commercial (sales & profit) ambition in close collaboration with the Commercial Units (CUs)
  • Leads the Territory Crop Unit for the assigned crops and manages the interface between trialling, supply, marketing and sales

    Team :

  • Leads the Territory Crop Unit for the assigned crop and manages the interface between trialling, marketing & sales, facilitating a seamless hand-
  • over of products from PLC6 to PLC7 and driving impactful New product introductions (NPIs)

  • Actively participates & contributes to the regional VEG Seeds Operating Unit (OU) team
  • NPIs, PLCM and demand planning :

  • Contribute local requirements to regional portfolio platforms (portfolio & pipeline requirements, Target Product Profiles (TPPs, quality specs.
  • to steer the development of a winning portfolio and pipeline for the Territory
  • Coordinate trial seed : ensure a timely trial seed telivery into the countries.
  • Drive assessment of NPI candidates with Territory Crop Unit team & facilitate on-going in-field team engagement with trials
  • Provide phase-in & phase-out recommendations to Regional Hybrid Promotion Committees (HPC) & local PMD inputs + manage the local SKU range
  • Positions the new products (segmentation, technical / commercial positioning) and coordinates the NPIs
  • Consult on the Territory 3-year forecast & flags major changes / deviations as part of S&OP; Campaign design & execution :
  • Define / agree the annual Territory marketing plan and campaigns for assigned crops
  • Oversee & support implementation by CUs, in strong collaboration with marketing operations and sales
  • Support CU sales force and demand creators by providing market trends, product positioning and technical expertise
  • Planning :

  • Monitor and reports relevant market and competition trends
  • Drive definition demo trial plans for his countries
  • Qualifications

    Critical experience and knowledge

  • 5+ years in marketing and business management
  • 5+ years of Vegetables Seeds business and / or marketing experience
  • Profound knowledge of the Vegetables Seeds market and customer needs
  • Track-record of successful people / processes management
  • Good English language proficiency
  • Critical leadership capabilities

  • Focuses on customers
  • Manages for performance
  • Leadership of cross-functional teams
  • Develops people, organization and self
  • Collaborates across boundaries
  • Communicates with impact
  • Leads change and holds ambiguity
  • Builds a culture of innovation
  • Sets ambitious strategic goals
  • Critical technical and professional capabilities

  • Has deep and broad crop and product knowledge
  • Understands customer needs
  • Understands market dynamics and competitive environment
  • Communication and presentation skills
  • Analytical and strategic thinking
  • Develops / delivers innovative, customer-driven offers
  • Develops / implements sound value- and transactional pricing based on customer perceived value
  • Develops / implements effective product communications
  • Applies effective grower, channel and influencer segmentation
  • Creates strong, distinctive crop plans
  • Co-creates campaign plans
  • Significant in-field presence (approx. 40-50% of time)
  • Marketing

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