To support our activity development, we are recruiting a 360 Digital Marketing Manager :
Context : Rodschinson is a global company specialized in Investment & Real Estate. Contributing to our 2020 marketing roadmap we are setting up a global panorama of our business segments and related services.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
You will be in charge of supervision for the Belgian market of all aspects of Marketing, from creating the content to campaign management (in FRENCH AND ENGLISH) : Online, offline, creating the physical and online support and outsourcing to experts if necessary, create, supervise and manage all kinds of supports from website to leaflets and advertising / corporate videos.
Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
Realize, set-up of videos and website
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
BS / MS degree in marketing or a related field
Proven working experience in digital marketing (minimum 5 years)
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A / B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
We kindly invite you to send your resume to Click to show email
Subject : 360 Digital Marketing Manager
Or apply through our online Form for candidates.