360 Digital Marketing Manager
Rodschinson Investment
Casablanca, Morocco
il y a 2j
source : Tanqeeb

To support our activity development, we are recruiting a 360 Digital Marketing Manager :

Freelance Position

Context : Rodschinson is a global company specialized in Investment & Real Estate. Contributing to our 2020 marketing roadmap we are setting up a global panorama of our business segments and related services.

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You will be in charge of supervision for the Belgian market of all aspects of Marketing, from creating the content to campaign management (in FRENCH AND ENGLISH) : Online, offline, creating the physical and online support and outsourcing to experts if necessary, create, supervise and manage all kinds of supports from website to leaflets and advertising / corporate videos.

Tasks

Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns

Realize, set-up of videos and website

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Your Profile

BS / MS degree in marketing or a related field

Proven working experience in digital marketing (minimum 5 years)

Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A / B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement.

Interested?

We kindly invite you to send your resume to Click to show email

Subject : 360 Digital Marketing Manager

Or apply through our online Form for candidates.

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