Marketing & Communication Manager
Accor Hotels
ESSAOUIRA, North Morocco, Morocco
il y a 3j

Mission

Undertake integrated marketing communications activities of the hotel’s mission and business objectives

Duties embrace Press & Public Relations campaigns, Offline & Online digital communications, Social Media, Research, Events

Manage a team that creates ideas for content online marketing

Monitor the marketing budget to enable development of hotels specific campaigns, promotions and collateral to drive revenue and meet hotel objective in collaboration with Sales Director and Revenue Manager

Make sure the brand markers (products & services) are in line with the brand guidelines and visible to maximize guest’s experience

BRAND CONTENT

Coordinate internal activities and communications such as media photoshoots with national / regional teams

Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

Develop specific campaigns to create and maintain high levels of customer engagement

Create events to build hotel awareness or sales offer to promote outlets

Public Relation

Organizes both internal and external PR activities

Proactively explore all online opportunities for the hotels : local business opportunities, city / regional tourism organizations

Handle incoming- and outgoing press, influencer, and blogger requests

Support the PR agency on PR actions & KPI’s

DIGITAL

Oversee all online and offline content creation activities for the hotel, (Content presented to the websites, Accor’s intranet, blogs and social media)

Oversee social media accounts and guarantee performance of KPI’s

Collaborate with Head of Department (Revenue, F&B, Sales, Wellness, Sports Club) to create promotional concepts

In-charge of supplier management related to media / content production under digital marketing manager approval.

Make sure that all communication offline / online is in line with the brands

Maximize awareness of the hotels and offers through digital marketing activity / campaign

Full interactivity on Social media channels with monthly digital reports

Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

Stay up-to-date with digital technology developments

Sofitel and its Ambassadors

The Sofitel brand is based on three core values guaranteed by each employee every day :

A Passion for Excellence, an Essence of Pleasure and a Spirit of Openness.

Through their actions and know-how, the Men and Women that are the creators of Sofitel’s luxury, offer clients a highly personalised service.

By transforming every detail into a unique moment of pure comfort and elegance , they create and nurture a relationship with their guests.

The Sofitel values are also at the heart of the communication between employees. It is the legacy received and transmitted by all those involved in the brand to guarantee the continuity of the Sofitel spirit in the hotels and headquarters.

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