Brand Manager
Pernod Ricard
MA-Grand Casablanca
il y a 5j

Job Purpose

  • Ensure the daily management of his / her brands
  • Analyze the market and the actions’ results on the different mix marketing elements, recommend actions in order to achieve the objectives
  • Recommend a strategy and means to the Head of Marketing during planning and regarding budget
  • Communicate internally on his / her brands and the different projects and results
  • Act in compliance with the S&R policy of Pernod Ricard Group
  • C Key duties and Responsibilities

    1 / Ensure the daily management of the brands

  • Follow and analyze the sales on a regular basis, using the different tools available externally (panels, sell out GD ) or internally (statistics, feedbacks from the field )
  • Ensure the implementation, the follow up and the review of daily actions
  • Ensure the implementation and the follow up of studies, packaging developments, communication actions in relation with external agencies or institutes, as well as innovation projects
  • Verify legal and judicial compliance of the actions implemented (with the Head of Marketing and the Head of Finance) and strictly respect legal and budget agreement procedures
  • Identify, recommend and animate the most effective providers and external counselors to the best price (creation studios, agencies ) according to each brand challenges
  • Coordinate the actions with the sales department regarding promotions and other services (sales, management control, industrial, international) related to the brand’s actions
  • Ensure the follow up and the control of the A&P expenses within the budget defined
  • Analyze the environment (market, distribution, consumer, competition, seasonality, geography) in Morocco and abroad, summarize and propose actions
  • Analyze the results of the actions undertaken regarding the different elements of the marketing mix (product, packaging, price, communication, distribution networks, promotion)
  • Write a brand’s review and a marketing plan on an annual basis
  • 2 / Recommend a strategy and means to the Head of Marketing regarding planning and budget

  • Take into account the analysis of the environment and the objectives set by the company to propose a strategic diagnosis, objectives and a strategy per brand
  • Propose an action plan and a budget per brand taking into account the following elements : environment, strategy and profitability constraints
  • Recommend and initiate development and innovation projects in order to achieve strategic and / or financial goals assigned to each brand
  • 3 / Inform / Communicate

  • Diffuse the market and brand analysis within the predefined deadlines
  • Regularly and transparently inform on the A&P expenses commitment and statement
  • Take part in the coordination meetings between Sales and Marketing, with clients
  • 4 / S&R

  • Act in compliance with the S&R policy of Pernod Ricard Group
  • D Interactions

    The Brand Manager interacts with all the departments within the company, and especially with Sales and Finance

    Technical skills

  • Knowledge and personal interest in the external environment (customer’s world : organization, person, potential )
  • Knowledge of levers regarding media and 360 communication
  • Knowledge of the studies, panels and analysis tools (qualitative as well as quantitative)
  • Capacity to bring proposals forward : ability to question the existing system in order to achieve continuous improvement and to propose innovations and / or efficient action plans
  • Strong analysis skills in order to elaborate and implement action plans
  • Ability to pilot a project from its brief to its execution (communication, packaging )
  • Capacity to formalize and report synthetically, then to communicate
  • Capacity to pilot the profit and loss (P&L) of the brand
  • General skills

  • Good computer skills
  • Good organization
  • Good interpersonal skills
  • Sensitivity, intuition, marketing vision
  • Integrity
  • Autonomous within the predefined frame
  • F Education and profile

  • At least a Bachelor’s Degree (Business School, marketing, economy, management )
  • Fluent in Arabic, French and English
  • At least 3 years’ experience in marketing, preferably in the FMCG industry
  • An experience within an international firm or in a large structure is an asset
  • Result oriented, taste for challenge
  • Sense of priority and urgency, proactivity and rigor
  • Based in Casablanca.
  • Travels to main Moroccan cities, Paris Headquarters and brand owners
  • Education Level

  • Bachelor's Degree
  • Travel

  • Yes, 25 % of the Time
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