Regional Marketing Lead GTM France & Spain
Dell Technologies
Casablanca, Morocco; Montpellier, France
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Regional Marketing Lead GTM France & Spain

Montpellier or Casablanca

Are you keen to work in a dynamic Marketing environment where you can bring in your innovative ideas and work cross-functionally to develop first-

class marketing programmes? We are looking for a Regional Marketing Lead to join us in Montpellier or Casablanca.

Dell Technologies is a collective of customer-obsessed, industry-leading visionaries. At our core is a commitment to diversity, sustainability and our communities.

We offer unparalleled growth and development opportunities for our team members. We believe that technology is essential for driving human progress, and we’re committed to providing that technology to people and organizations everywhere, so they can transform the way they work and live.

Key responsabilities :

The Regional Marketing Lead is responsible for the planning, development and implementation of all marketing strategies, communications and initiatives that generate demand to hit the quarterly / yearly financial plans across small business and consumer marketing for France & Spain.

This includes driving calls to the call center and Visits to dell.com resulting in Revenue, Unit and Margin attainment, as well as driving general brand awareness with best-

in-class creative and media planning.

GTM Marketing must be highly creative and broadly scaled across multiple segments and vehicle; fully leveraging the reach of our partners and internal stakeholders (e.

g. Merchandising, PR, partner marketing, brand and global creative teams); and align with campaign and business goals.

The primary responsibility of this role is to lead the GTM Team and to oversee both the production of creative assets to reach our target segments and mass markets plus continuous analytical assessment to understand (and report on) performance.

This person will work closely with other cross-functional areas to provide comprehensive / holistic marketing plans for the year / quarter including Sales, Online, Merchandising, Creative, Production and the Media Agency to design and execute campaigns :

  • Responsible for creating, implementing and measuring the success of quarterly GTM plans including Broadcast, Catalog, Direct Mail, Print , OA, Mobile, Product Listings, Search, Email and Social (and any new innovative media).
  • Work with Analytics, Merchandising and Finance Directors to develop quarterly demand plans for 4Cs (Clicks, Calls, Conversion and Close Rate).
  • Monitor and socialize performance with appropriate recovery plans and / or opportunities for further growth.Generate campaign analytics to measure impact, monitor phasing, plan for vehicle and creative improvements ultimately contributing to overall P&L healthBe accountable to vehicle performance (Calls, RUM, ROAS / MOAS), quality, deliverables and budgetEstablish a system of reports and communications for all information from the GTM team including cross-

    functional Executives, peers and team members

  • Develop a marketing strategy and contact strategy with CRM that improves awareness, drives engagement and ultimately results in conversion across multiple audiences (targeted and masses);
  • develop and meet RAD goals

  • Oversee planning, campaign, creative and vehicle briefing process ensuring strategic priorities are top-of-mind (drive new category relevance, encourage acquisition growth, drive in-
  • quarter demand)Provide thorough and timely feedback to global creative / production teams on the various cycles of creative routingsWork with Merchandising Team and Partner Marketing to socialize / align on briefs, review promotions, simplifying customer purchase path and encouraging full funding

  • Collaborate with CRM, Media Planning and Agency to develop and execute a media plan that optimizes / targets various audiences and meets financial expectationsUsing various test results, key learnings, best practices and analytics, appropriately brief messages that meet needs of our Customers, grow active base and improve financial performanceAble to provide clear direction to Agency on timelines and campaign expectations as well as provide insight on campaign performance in collaboration with CRM.
  • Comfortable with challenging assumptions to drive business results.

  • Deliver a marketing playbook that documents best practices and serves as a knowledge resource for GTM vehicles. Innovate by testing new initiatives, technology, partners, vehicles etc.
  • Identify and implement opportunities to streamline processes, reduce costs, simplify, improve performance, and share best practices with other organizations
  • Key requirements :

  • Strong Direct and ODG (online demand generation) vehicle marketing capabilities with deep experience (+10 years) in developing and executing GTM strategies.
  • Familiarity with vehicle and media strategies, objectives and best practices. Proven ability to use digital media to grow, engage and activate targeted audiences.
  • Experience in merchandising, brand, media and / or partner marketing. Experience in managing agency resources.
  • Strong analytical and budget management skills. Appetite for driving innovation and change.
  • Good organizational agility and interpersonal skills to work effectively across functions and lines of b.usiness in a virtual organization.
  • Strong and successful leadership of multiple vehicles across multiple segments.

  • Strong professional leadership experience to build marketing teams and represent regional needs to global team planning and creative teams.
  • This position will become managerail role in the mid term.

  • Solid project management skills with an organized and capable nature. Strong analytical and research skills; focus on P&L performance, forecasting / planning and budget management
  • Excellent written, oral and listening skills at all levels of the business. Strong communicator with an ability to constructively challenge, facilitate and probe to fully understand the business need.
  • Excellent inter-personal skills to create and maintain effective cross-functional relationships.

    Benefits

    Our people are the most critical component of our long-term success and their health and wellbeing are our priority. You will enjoy a comprehensive, locally competitive benefits package.

    Dell is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex (including pregnancy), sexual orientation, gender identity and / or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate.

    Dell encourages applicants of all ages.

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