Brand & Customer Manager Job
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Enter your email to apply Requisition ID : PRO017698
MSD is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products.
The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where MSD has codified its 125-
year legacy. MSD’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
MSD’s Oncology division is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide.
Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic procedures, and collaborating with governments and payers to ensure that people who need medicines have access to them.
At MSD, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.
MAJOR FUNCTIONS : The Brand & Customer Manager has responsibilities of marketing The BCM has the following areas of responsibilities :
Brand planning, forecasting and LROP : Brand plan implementation according to oncology MSD standards.
Territory, Account and performance management.
Cross functional team work to ensure all business opportunities and requirements are met (Regulatory Affairs, Medical, Market Access, Supply,) MAJOR RESPONSIBILITIES : Brand planning, forecasting & LROP :
Understands and applies local economic , country health care system , financial, and industry data to make business decisions that drive value for MSD and our customers
Market analysis to map out current situation, competitive environment and set up forecast
Annual Profit Plan and LROP development in line with oncology global guidelines.
Business opportunities identification.
Promotional budget detailed set up and tracking. Brand plan implementation according to MSD marketing oncology standards :
Marketing plan execution in line oncology global and regional strategy and guidance.
Regular meetings with regional marketing leaders to ensure excellence in planning & execution.
Market research development
Tactical plans development and implementation
Promotional materials development based on global campaigns ( Melanoma , NSCLC ,
Diagnostic and other upcoming indications KOL Management
Establish strong relationship with KOL’s to strengthen customer centricity and partnership development with MSD
Regular visits to support the sales team in objections handling. Cross functional work with Support Functions
KOL identification, development in collaboration with Medical
Private Sector : Clinics segmentation and targeting , opportunities identification and development in collaboration with Medical.
Public Sector opportunities identification and development in collaboration with Market Access.
Close follow up on supply in collaboration with Supply / Finance
Close follow-up in collaboration with sales teams on the private and public sectors . Qualifications
2- 3 years marketing experiencePrevious experience in Oncology is mandatory KNOWLEDGE & SKILLS : Brand management, scientific background, analytical skills, communication skills , cross functional team work, working across boundaries, shared accountability, business integrity, flexibility, prioritization, loyalty COMPETENCIES :
TECHNICAL 1.Strategic Thinking and Planning. 2.Communication skills 3.Financial Acumen4.Product Management5.Project Management6.
Cross Functional Capability7.Scientific background8.Customer Relationship Management9.Planning & Organization10.Team Building, Leadership & Team Work11.Professional English
BEHAVIORAL 1.Customer Focus2.Creativity3.Flexibility 4.Drive For Results5.Decision maker6.Priority Setting7.Negotiation8.
Dealing With AmbiguityYour role at MSD is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement.
At MSD, we’re inventing for life.