type : Permanent Professional level : Experienced
Position Purpose :
The incumbent, reporting directly to the Head of Marketing in North Africa, will lead the Business Decision Support Department for the whole sub-
region, ensuring that this relevant function not only supplies accurate data (from both consumer and trade sides) to the market teams, but most importantly generate and share deep insights that can concretely lead to new business opportunities and / or improvements.
The position is based and set-up in Casablanca ( Morocco), as permanent local assignement
TRUSTED BUSINESS PARTNER : identify and deliver business insights and strategic recommendations based on ad hoc research and data from the market.
Proactively develop an understanding of the business fundementals and its growth drivers. Work these points into all market research studies run by North Africa BDS to ensure business needs are being addressed.
Be actively involved in helping to address issues that impact the market. Ensure the Business Decision Support team is judged to be a trusted business partner by the broader organisation.
CLEAR ENTREPENEURIAL ATTITUDE : lead by example and promote a proactive and entrepreneurial attitude in the SI department.
Build confidence within the SI team to speak out and voice an informed opinion, to explain it, to defend it and to influence the market on appropriate changes needed to build the business from an SI perspective
INSIGHTS RELEVANCE and REPORTs QUALITY MONITORING : ensure clarity, accuracy relevance and reliability for all the reports edited and shared by the SI department.
Guarantee simple / clear insights and concrete recommendations for the way forward (including new ideas and alternative solutions) are always well present in any SI report.
Drive and define the insights and information framework optimal for JTI North Africa business support, as well as the related communication and sharing flow.
Perform attentive guardianship re. reports and information shared.
Define SI training needs for the M&S community and supervise / monitor proper implementation plan
BUSINESS PROCESS EFFECTIVENESS : ensure SI is highly involved in tracking and monitoring of KPIs achievements of the key M&S programs (i.
e. new product launches; trade promotions, trade loyalty programs, 1-2-1 activities, special events). Guarantee that any M&S activity performed in North Africa markets is linked to specific quantified KPIs and proper tracking process.
Follow-up on related attainments and highlight (through ad-hoc analysis) key success factors and / or areas for improvements.
MANAGE RELATIONSHIPs with Key INSTITUTES and Suppliers : lead the partnership relations with key SI vendors, targeting a long-
term supply of reliable high quality insights and concrete recommendations for the future business growth.
Liaise openly and constantly with Research Institute partners, to update them on JTI SI plans, current business status and SI key requirements.
Challenge them when data / information shared are not consistent or gathered with insufficient quality standards.
Actively seek for data / info supply performance improvements, as well as for finding new / different suppliers or source of information.
Education : High standard of University degree (required)
Work Experience : 6-8 years experience in Business Decision Support / Strategic Insights functions (Research Institutes and / or SI department in FMGC companies).
Experience in Consumer or Trade Marketing is a plus.
Languages and Computer Skills : Fluent English and French. Arabic would be a plus.
Good commercial understanding and translation of business questions into actionable business recommendations and implications are necessary.
Proficient working independently with standard MS Office products, particularly Power Point. Knowledge and experience using additional software to edit / present / communicate analysis is a plus.
Job Segment : Market Research, Supply, Event Planning, Marketing, Research, Operations, Bilingual, Hospitality