PR Manager
Four Seasons Hotels Limited
Casablanca, Morocco
il y a 3j
  • Create innovative publicity programs that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel.
  • Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise.

  • Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments.
  • Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material.
  • Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives.
  • Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an eNewsletter;
  • oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities. Maintain current image library and video footage to maximize media coverage.

  • Update and maintain property website within the corporate standards, and maintain current image library and video footage to maximize media coverage.
  • Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee.
  • Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.

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